This design provides a new experience for the user in that the mug itself holds on to the spoon while the user drinks his ‘teh’ (tea) or ‘kopi’ (coffee) - Singapore local style - from a cup / mug with no saucer.
When I had my first breakfast at hawker center in Singapore, I realized few interesting behavior that many people around me.
Drink kopi or tea while holding the spoon with the cup and stir making ‘clang, clang’ sounds.
After awhile I noticed that because the drinks contain condensed milk, need to stir often.
The drinks served without saucer at hawker center usually so do not have any place to put their spoon on and the table is not sanitized, so the user simply put his tea spoon in the cup, let it lay naturally while they drink.
The last thing is while they drink tea, the user put his tea spoon in the cup and let it lay naturally then the spoon moving around in the cup and irritating the user.
The NOTA mug is designed to prevent those conditions mentioned above for better experience; hopefully it becomes a ‘notable’ cup, different from others.